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Price is Wrong

Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

Jezik AngleščinaAngleščina
Knjiga Trda
Knjiga Price is Wrong Sarah Maxwell
Koda Libristo: 04881386
Založba John Wiley & Sons Inc, februar 2008
Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her c... Celoten opis
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Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

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O knjigi

Polni naslov Price is Wrong
Avtor Sarah Maxwell
Jezik Angleščina
Vezava Knjiga - Trda
Datum izida 2008
Število strani 256
EAN 9780470139097
ISBN 0470139099
Koda Libristo 04881386
Založba John Wiley & Sons Inc
Teža 446
Mere 159 x 236 x 25

Kategorije

Economics, Finance, Business & Management > Economics > Microeconomics
Economics, Finance, Business & Management > Finance & accounting > Finance
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