PR THAT WORKS

PR THAT WORKS helps you unlock the secret sauce to create powerful public relations campaigns. Written by award-winning PR veteran and rock star publicist Steve Turner, the book offers a wealth of real-world strategies, expert messaging techniques, and real case studies. Steve shares his marketing expertise gained from over three decades of experience in public relations. It includes how he defines and implements public relations strategies and tactics, how he communicates with journalists and influencers, and how to use your writing skills to achieve top tier results. The book will help elevate your business, your brand, your agency and your career.
Far from a dry textbook or simple collection of case studies, this book dives into integrated strategies drawn from real agency campaigns with proven results. Turner arms readers with hands-on tools to craft effective campaigns that not only build strong brands but also foster meaningful community impact.
What sets PR THAT WORKS apart is its blend of actionable advice and professional wisdom. It includes:

• Straightforward insights from the front lines of PR
• Model agency campaigns you can adapt and apply
• In-depth interviews with four top PR professionals
• Tools to boost your business, organization, or career