Powered by Smart

A critical, feminist history of the techno-cultural evolutions that make AI possible.

Powered by Smart traces the techno-cultural evolutions that made artificial intelligence feel more
familiar than futuristic. From wearables and streaming platforms to home voice assistants and AI toasters, smart is an inescapable feature of postdigital life. Today, thousands of products and platforms define smart as routine automation and friendly digital kinship. Yet smartness was not always so digital. Sarah Murray uncovers the century-long process through which smart became synonymous with seamless interaction between bodies and machines, showing how this intimate interfacing helped to normalize today's algorithmic world.


Offering a critical, feminist prehistory of everyday AI, Powered by Smart reveals how the pursuit of convenience, comfort, and efficiency has long been a gendered campaign. Smartness has often been associated with women-from early switchboard operators and industrial designer Lillian Gilbreth's test kitchens to Jane Fonda's Jazzercise empire and Disney's computer-housewife PAT in Smart House. These moments illuminate how machine intelligence has already been made ordinary, and how the smart ideal was built over time through domesticity, discipline, and desirability.


Moving across factory floors, suburban kitchens, exercise trends, and digital homes, Murray shows how twentieth-century innovations in wearability, solutionism, and recognition laid the groundwork for our contemporary tolerance of-and attachment to-AI. Far from a sudden technological revolution, everyday AI emerged through decades of cultural conditioning of smart life as a caring, attentive endeavour that cast human-machine harmony as both natural and necessary. Powered by Smart reframes artificial intelligence not as the next frontier of progress, but as the logical extension of a much older dream of efficiency made ordinary and personal.