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Political Polling

Strategic Information in Campaigns

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Political Polling Jeffrey M. Stonecash
Koda Libristo: 04906969
Založba Rowman & Littlefield, julij 2008
Information is crucial for candidates in political campaigns. This book, written by someone who has... Celoten opis
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52.59 €
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Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.

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O knjigi

Polni naslov Political Polling
Avtor Jeffrey M. Stonecash
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2008
Število strani 188
EAN 9780742561328
ISBN 0742561321
Koda Libristo 04906969
Založba Rowman & Littlefield
Teža 281
Mere 154 x 228 x 13

Kategorije

Society & Social Sciences > Politics & government > Political structure & processes > Elections & referenda
Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
Society & Social Sciences > Politics & government > Political science & theory
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