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Persuasion in Practice

Name: Persuasion in Practice
Brand: SAGE Publications Inc
SKU: 04713739
Price: 48.3 EUR
Availability: InStock
Author: Kathleen Kelley Reardon
ISBN: 9780803933170

Kathleen Kelley Reardon

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 04713739

Založba SAGE Publications Inc, april 1991

What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend o... Celoten opis

Koda Libristo: 04713739

117 b

48.30 €

Na zalogi pri dobavitelju Odposlali bomo v 14-20 dneh

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What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.