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Welcome to the mind-to the world-of Fake Steve Jobs. Fake Steve the counterintuitive management guru: "Obviously we can't literally put our employees' lives at risk. But we have to make them feel that way." Fake Steve the celebrity hobnobber: "I like Bono. He's the only person I know who's more self-absorbed than I am." Options is the book that had the critics howling-with laughter: "A voice for our own digital age...Mac-slappingly funny."-Newsweek.com "Hilarious."-New York Times "There's a laugh-out-loud moment on nearly each one of the book's pages."-Wall Street Journal "Wickedly funny."-San Francisco Chronicle
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