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Objects of Desire

Name: Objects of Desire
Brand: Palgrave USA
SKU: 04775337
Price: 52.94 EUR
Availability: InStock
Author: C. Dennis
ISBN: 9781403901705

Consumer Behaviour in Shopping Centre Choices

C. Dennis

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 04775337

Založba Palgrave USA, november 2004

What determines where people shop? Why would shoppers visit one shopping centre rather than another?... Celoten opis

Koda Libristo: 04775337

128 b

52.94 €

Na zalogi pri dobavitelju v majhnih količinah Odposlali bomo v 13-18 dneh

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What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.