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Nudging in Management Accounting

Name: Nudging in Management Accounting
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 24647584
Price: 48.54 EUR
Availability: InStock
Author: Susanne Rauscher
ISBN: 9783658280161

Assessment of the Relevance of Nudging in the Corporate Context

Susanne Rauscher

Annika Zielke

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 24647584

Založba Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, oktober 2019

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a pot... Celoten opis

Koda Libristo: 24647584

118 b

48.54 €

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Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners' work.

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O knjigi

Polni naslov Nudging in Management Accounting

Avtor Susanne Rauscher, Annika Zielke

Jezik

Angleščina

Vezava Knjiga - Mehka

Datum izida 2019

Število strani 130

EAN 9783658280161

Koda Libristo 24647584

Založba Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Teža 454

Mere 148 x 210 x 9

Kategorije

Economics, Finance, Business & Management > Economics > Behavioural economics

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