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New Directions in International Advertising Research

Jezik AngleščinaAngleščina
Knjiga Trda
Knjiga New Directions in International Advertising Research Taylor
Koda Libristo: 04156781
Založba Emerald Publishing Limited, september 2002
This book addresses the need to move international advertising in new directions by summarizing exis... Celoten opis
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148.18 €
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This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.

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O knjigi

Polni naslov New Directions in International Advertising Research
Avtor Taylor
Jezik Angleščina
Vezava Knjiga - Trda
Datum izida 2002
Število strani 296
EAN 9780762309504
ISBN 0762309504
Koda Libristo 04156781
Založba Emerald Publishing Limited
Teža 592
Mere 156 x 234 x 17

Kategorije

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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