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Multinationals and Transition

Name: Multinationals and Transition
Brand: Palgrave Macmillan
SKU: 12043552
Price: 103.95 EUR
Availability: InStock
Author: Julia Manea
ISBN: 9781349428748

Business Strategies, Technology and Transformation in Central and Eastern Europe

Julia Manea

R. Pearce

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 12043552

Založba Palgrave Macmillan, januar 2004

This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contrib... Celoten opis

Koda Libristo: 12043552

252 b

103.95 €

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This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two new wide-ranging surveys and includes a thorough review of current literature.