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Mastering Your Brand Personality

Name: Mastering Your Brand Personality
Brand: Independently Published
SKU: 36574311
Price: 43.09 EUR
Availability: InStock
Author: CJ Jason CJ
ISBN: 9798709723191

A Guidebook [Crafted For Brand Communicators]

CJ Jason CJ

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 36574311

Založba Independently Published, februar 2021

There is a great deal of rich insights found in research into the field of branding, brand communica... Celoten opis

Koda Libristo: 36574311

104 b

43.09 €

Na zalogi pri dobavitelju Odposlali bomo v 14-21 dneh

Do 30 dni za vračilo

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Kartonka

6.06 €

INTERACTION ETHNIQUE : LE CAS DE L'OROMO ET DE L'AMHARA EN ETHIOPIE OCCIDENTALE Oljira Tujuba

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Oliwka jesienna roślina lecznicza z Azad Jammu i Kaszmiru Muhammad Zubair Khan

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Лучшая книга маленьког.почемучки Что? Когда? Почему?

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PASOS REVIVIDOS,LOS GUTIERREZ VEGA

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Mensaje de Juan Pablo II a España Juan Pablo II

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Momentos. Relatos y otros escritos Herrera Peral

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Miraculous. Las aventuras de Ladybug. Mi diario Miraculous

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Víc bláta! Andreas Weber

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There is a great deal of rich insights found in research into the field of branding, brand communications and in particular, brand personality. Your brand has a personality, just like you! What we seek to achieve in this book is to break down complex research in this field and make it accessible and actionable for you.

Each chapter or section ends with an Action segment, which will set you thinking and allow you to take charge beyond what you have just read. As a brand communicator, you are the one who is most in touch with the brand that you are managing or seeking to articulate to the world around you.

CONTENTS

Introduction to brand personality
Brand quality
Brand attraction, loyalty and love
Luxury branding
Corporate personality
Brand personality dilution
Brand architecture

Authored by co-founder of leading global communications powerhouse SYL+JAS (www.sylnjas.com), this book takes you on a deep dive to discover how much impact you can make by adjusting your brand personality traits and facets in a practical manner!

Connect with our brand communications consultants at [email protected] today.

Readership: Brand communications practitioners, advertisers, suits involved in branding, researchers and students in branding studies.

ISBN: 9798709723191

BIC
KJSA Advertising

BISAC
BUS043000 BUSINESS & ECONOMICS / Marketing / General
BUS002000 BUSINESS & ECONOMICS / Advertising & Promotion
BUS007000 BUSINESS & ECONOMICS / Business Communication / General