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Marketing Research for Managers

Name: Marketing Research for Managers
Brand: Taylor & Francis Ltd
SKU: 10918519
Price: 252.4 EUR
Availability: InStock
Author: CROUCH
ISBN: 9781138144309

CROUCH

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 10918519

Založba Taylor & Francis Ltd, avgust 2016

The purpose of Marketing Research for Managers is to enable managers to become more informed researc... Celoten opis

Koda Libristo: 10918519

609 b

252.40 €

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The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.

This new edition of the text includes:

* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples