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Marketing Operations

Name: Marketing Operations
Brand: De Gruyter
SKU: 51330287
Price: 28.61 EUR
Availability: InStock
Author: Greg Kihlström
ISBN: 9783119145152

Strategy, Implementation and Optimization

Greg Kihlström

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 51330287

Založba De Gruyter, julij 2026

Traditionally, Marketing Operations (MarketingOps) has played a tactical, behind-the-scenes roles wi... Celoten opis

Koda Libristo: 51330287

69 b

Novo

28.61 €

Na zalogi pri dobavitelju Odposlali bomo v 14-21 dneh

Do 30 dni za vračilo

Drugi so kupili tudi

Samobójstwa i interwencja polityczna

Mehka

46.11 €

Michelin Deutschland

Zemljevid

10.20 €

Comunicazione nell'agricoltura sostenuta dalla comunità Christoph Neubauer

Mehka

36.90 €

Traditionally, Marketing Operations (MarketingOps) has played a tactical, behind-the-scenes roles within the marketing function. Yet, as organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a strategic MarketingOps function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes.

This book provides a framework and plan to measure success. It looks at the roles and technologies needed to scale a MarketingOps function and offers best practices to help organizations grow and scale their marketing operations over time. Using its maturity model as a framework to guide readers, it helps marketers achieve operational excellence in support of business goals, from foundational strategies to advanced AI implementation.

Marketing Operations: Strategy, Implementation and Optimization is an invaluable resource for marketing leadership and MarketingOps professionals focused on driving lasting value from a strategic investment in improved ways of working.

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O knjigi

Polni naslov Marketing Operations

Avtor Greg Kihlström

Jezik

Angleščina

Vezava Knjiga - Mehka

Datum izida 2026

Število strani 250

EAN 9783119145152

Koda Libristo 51330287

Založba De Gruyter

Teža 630

Mere 170 x 240

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management