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Market Segmentation in FMCG Companies

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Market Segmentation in FMCG Companies Amandeep Singh
Koda Libristo: 18732466
Založba LAP Lambert Academic Publishing, november 2016
Market segmentation is the segmentation of markets into homogeneous groups of customers, each of the... Celoten opis
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Market segmentation is the segmentation of markets into homogeneous groups of customers, each of them reacting differently to promotion, communication, pricing and other variables of the marketing mix. Market segments should be formed in such a way that the differences between buyers within each segment are as small as possible. Thus, every segment can be addressed with an individually targeted marketing mix. This book explains the prevailing market segmentation basis in the market and their current existence.

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O knjigi

Polni naslov Market Segmentation in FMCG Companies
Avtor Amandeep Singh
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2017
Število strani 220
EAN 9786202060233
Koda Libristo 18732466
Založba LAP Lambert Academic Publishing
Teža 346
Mere 150 x 220 x 13

Kategorije

Economics, Finance, Business & Management > Finance & accounting
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