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Market-Oriented Technology Management

Name: Market-Oriented Technology Management
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 05273941
Price: 95.14 EUR
Availability: InStock
Author: Fred Y. Phillips
ISBN: 9783540412588

Innovating for Profit in Entrepreneurial Times

Fred Y. Phillips

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 05273941

Založba Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, februar 2001

Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisi... Celoten opis

Koda Libristo: 05273941

230 b

95.14 €

Na zalogi pri dobavitelju Odposlali bomo v 10-13 dneh

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Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles andrapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues.The book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest.Every insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature.

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O knjigi

Polni naslov Market-Oriented Technology Management

Avtor Fred Y. Phillips

Jezik

Angleščina

Vezava Knjiga - Trda

Datum izida 2001

Število strani 418

EAN 9783540412588

ISBN 3540412581

Koda Libristo 05273941

Založba Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Teža 1750

Mere 155 x 235 x 28

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management

Economics, Finance, Business & Management > Economics > Economic systems & structures

Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation

Technology, Engineering, Agriculture > Mechanical engineering & materials > Production engineering

Computing & Information Technology > Computer networking & communications