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Managing New Product Development and Innovation

Name: Managing New Product Development and Innovation
Brand: Edward Elgar Publishing Ltd
SKU: 04849136
Price: 172.72 EUR
Availability: InStock
Author: Hariolf Grupp
ISBN: 9781840645712

A Microeconomic Toolbox

Hariolf Grupp

Maital Shlomo

Shlomo Maital

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 04849136

Založba Edward Elgar Publishing Ltd, marec 2001

This study provides an approach to the microeconomics of innovation by measuring the technical quali... Celoten opis

Koda Libristo: 04849136

418 b

172.72 €

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This study provides an approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies. The volume features a selection of practical microeconomic tools for managing new product development and innovation. By quantifying product features and evaluating the costs and market value of improving each, a simple yet powerful conceptual framework is created. Using this framework, creative business models can be built, along with innovative products, services and processes that achieve marketplace success.