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Management
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56 b
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Cartoons are popular and powerful media expressions,depicting the contemporary political and socio-economicscenario. They present current affairs humorously. There do exist illustrated books in the management den. But this is genetically different. While cartoons of other books depict management thoughts of an author,here a cartoonist's silent impressions of the behaviour ofpeople are articulated by an author from the managementangle. Gopulu, a celebrity Tamil caricaturist,created all-time classics for about 20 years in the popularTamil weekly AnandaVikatan. Being pantomimes, silentjokes, they could be enjoyed in magazines of any language.With Dr. R. Natarajan's crisp, humorous one-liners, theyare transformed here as illustrated management lessons. Management institutions can cover the content inMBA curriculum. The book is an excellent course materialfor HR workshops/seminars.
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