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Language is an incomparable means of power. It moves people's hearts and minds, it ensures that thoughts change direction and our counterparts change their opinion. Language can spur, intimidate, encourage and seduce. Language creates trust and creates allies. Language determines our thinking and our actions.Therefore everyone who wants to influence people should be able to deal with language. It is his most important tool. But even when we are exposed to such an impact, it is helpful to understand language maneuvers and to know how to counteract them. Whether you want to use the "language of power" for yourself to lead people, or whether you want to find out how it actually works when power is used linguistically: In this book you will get to know the arsenal of the language of power - their legitimate as well as their questionable methods.
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