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Brezplačna dostava za naročila nad 69,99 € na prevzemna mesta DPD in Express One.

Killing Giants

Name: Killing Giants
Brand: Penguin Books
SKU: 04353812
Price: 26.08 EUR
Availability: InStock
Author: Stephen Denny
ISBN: 9780241953686

Stephen Denny

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 04353812

Založba Penguin Books, marec 2011

"Killing Giants" unveils practical strategies for overtaking larger competitors in any market, looki... Celoten opis

Koda Libristo: 04353812

63 b

26.08 €

Na zalogi pri dobavitelju Odposlali bomo v 8-11 dneh

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"Killing Giants" unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.