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Kellogg on Integrated Marketing

Jezik AngleščinaAngleščina
Knjiga Trda
Knjiga Kellogg on Integrated Marketing Bobby Calder
Koda Libristo: 04888544
Založba John Wiley & Sons Inc, november 2002
This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management an... Celoten opis
? points 89 b
36.99 €
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This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang

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O knjigi

Polni naslov Kellogg on Integrated Marketing
Avtor Bobby Calder, Dawn Iacobucci
Jezik Angleščina
Vezava Knjiga - Trda
Datum izida 2002
Število strani 336
EAN 9780471204763
ISBN 0471204765
Koda Libristo 04888544
Založba John Wiley & Sons Inc
Teža 678
Mere 167 x 236 x 28

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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