Preverjanje stanja naročila
LIBRISTO
LIBROAMANTO
obvezno
Pozabljeno geslo
Postanite del skupnosti ljubiteljev knjig z vsega sveta in uživajte v številnih ugodnostih. Ustvarite brezplačen račun
0
Brezplačna dostava Zásilkovna nad 69.99 €
Zbirna točka GLS 4.49 € Zbirna točka DPD 2.99 € Kurirska služba GLS 5.49 € Kurir DPD 3.49 € Kurirska služba Express One 3.49 € Zbirno mesto Express One 3.49 € Zbirno mesto Pošte Slovenije 3.49 € Dostava preko Pošte Slovenije 3.49 €
phone Kontakt phoneKako nakupovati
Brezplačna dostava za naročila nad 69,99 € na prevzemna mesta DPD in Express One.

Introduction to Programmatic Advertising

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Introduction to Programmatic Advertising Dominik Kosorin
Koda Libristo: 41406707
Založba Dominik Kosorin, avgust 2022
Introduction to Programmatic Advertising (Second Edition) offers a clear and concise introduction to... Celoten opis
? points 36 b
14.79 €
Na zalogi pri dobavitelju Odposlali bomo v 14-21 dneh

Do 30 dni za vračilo

Drugi so kupili tudi

Top
Irrational Exuberance Robert J. Shiller / Knjiga Mehka
common.buy 16.81 €
Programmatic Advertising OLIVER BUSCH / Knjiga Mehka
common.buy 57.25 €
Top
Ogilvy on Advertising David Ogilvy / Knjiga Mehka
common.buy 12.96 €
Top
Seventy-Eight Degrees of Wisdom: A Tarot Journey to Self-Awareness Rachel Pollack / Tiskani izdelki Karte
common.buy 17.42 €
Nightshade Julie Belfield / Knjiga Trda
common.buy 29.99 €
Top
Market Wizards Jack D Schwager / Knjiga Mehka
common.buy 21.68 €
Top
Nocticadia Keri Lake / Knjiga Mehka
common.buy 10.83 €
Top
Think and Grow Rich Napoleon Hill / Knjiga Mehka
common.buy 8.81 €
Top
Enchantra Kaylie Smith / Knjiga Mehka
common.buy 10.63 €
Top
Psychologie peněz Morgan Housel / Knjiga Mehka
common.buy 16.31 €
Rýchlokurz geniality Ľudovít Ódor / Knjiga Trda
common.buy 27.15 €
Průvodce pro pasivní investování Jakub Dvořák / Knjiga Trda
common.buy 16.10 €

Introduction to Programmatic Advertising (Second Edition) offers a clear and concise introduction to programmatic advertising, from basic concepts to current trends.


You will learn:

  • How the open advertising ecosystem works. What are DSPs, SSPs, CDPs, OpenRTB protocol, preferred deals or supply-path optimization?
  • Why data is the lifeblood of programmatic. How is data collected and used by publishers and advertisers to deliver maximum advertising efficiency?
  • What has changed over the recent years. From a switch to first-price auction, to the emergence of consent-management platforms or universal auction adoption by publishers.
  • Why is the demise of third-party cookies such a big deal. How will the programmatic advertising ecosystem respond to unprecedented identity and privacy changes?
  • Where to focus now and in the future. Why are the biggest industry players betting on emerging channels like connected TV or retail media?


Just like the well-received first edition, this book was written primarily with people who are new to the world of programmatic advertising in mind. This includes people just entering the industry, students, academics, or anyone who would like to better understand how programmatic works. Some of the topics covered in this book, such as identity or privacy, could be also useful to seasoned professionals.

Igralka & Poliglotka
EWA KASP za
Predvajaj video
Ewa Kasp
Libristo ima največjo izbiro tujejezične literature. Zato svoje knjige kupujem tukaj.

O knjigi

Polni naslov Introduction to Programmatic Advertising
Avtor Dominik Kosorin
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2022
Število strani 172
EAN 9788090713864
ISBN 8090713866
Koda Libristo 41406707
Založba Dominik Kosorin
Teža 172
Mere 129 x 198 x 10

Kategorije

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Podarite to knjigo še danes
To je povsem preprosto
1 Dodajte knjigo v košarico in izberite dostavo kot darilo 2 V zameno vam bomo poslali kupon 3 Knjiga bo dostavljena na naslov obdarovanca

Morda bi vas zanimalo tudi

Data in Digital Advertising Dominik Kosorin / Knjiga Mehka
common.buy 14.79 €
Introduction to Programmatic Advertising DOMINIK KOSORIN / Knjiga Mehka
common.buy 14.79 €
Top
Get Rich with Dividends, 3rd Edition: A Proven Sys tem for Earning Double-Digit Returns Lichtenfeld / Knjiga Trda
common.buy 26.85 €
Gender and Violence in British India R. McLain / Knjiga Mehka
common.buy 53.30 €
Top
Cat Companions Maruru and Hachi Vol. 1 V01 / Knjiga Mehka
common.buy 10.43 €
Micro-Yoga for Busy Moms Zuzana Kosorinova / Knjiga Mehka
common.buy 10.02 €
Top
Psychotic Obsession Leigh Rivers / Knjiga Mehka
common.buy 16.81 €
Nursing homes: complexity of private investment purchases demonstrates need for CMS to improve the usability and completeness of owne U. S. Government Accountability Office / Knjiga Mehka
common.buy 18.33 €
In the Twilight of Our Adolescence HAYASHI WAKA / Knjiga Mehka
common.buy 10.63 €
Unexpected Consequences R. W. Wallace / Knjiga Mehka
common.buy 6.78 €
Snug and Rug and the 'No Good Very Bad Thing': A story of coping, calming & courage for children Leslie W. Baker Mft / Knjiga Mehka
common.buy 12.35 €
Top
Radical Candor Kim Scott / Knjiga Mehka
common.buy 6.07 €
Natalie Tan's Book of Luck and Fortune Roselle Lim / Knjiga Mehka
common.buy 17.73 €
Autodesk Revit 2020 Architectural Command Reference Daniel John Stine / Knjiga Mehka
common.buy 78.53 €
Unearthing Churchill's Secret Army MARTIN MACE / Knjiga Mehka
common.buy 15.90 €
All for the Game BUCHTA HEATHER / Knjiga Mehka
common.buy 10.63 €
YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer Sean Cannell / Knjiga Mehka
common.buy 14.89 €
Creative and Successful Set Designs: How to Make Imaginative Sets with Limited Resources Todd Muffatti / Knjiga Trda
common.buy 25.12 €
Encyclopedia of Animals David Alderton / Knjiga Trda
common.buy 28.67 €
Tummy Tuck Nearly Killed Me Rachel Jones / E-knjiga Adobe ePub DRM
common.buy 3.44 €
Meet the Kittycorn (Gabby's Dollhouse Storybook) MARTINS GABHI / Knjiga Mehka
common.buy 5.16 €
You Can't Teach That! Keith E. (Princeton University) Whittington / Knjiga Mehka
common.buy 18.64 €
Ancient Myths Collection: Greek Myths, Norse Myths and Egyptian Myths Jean Menzies / Knjiga Trda
common.buy 51.68 €
Top
The Promised Neverland Complete Box Set: Includes Volumes 1-20 with Premium Kaiu Shirai / Knjiga Mehka
common.buy 122.42 €

Prijava

Prijavite se v svoj račun. Še nimate računa Libristo? Ustvarite ga zdaj!

 
obvezno
obvezno
Pozabljeno geslo

Še nimate računa? Izkoristite prednosti računa Libristo!

Z računom Libristo boste imeli vedno vse pod nadzorom.

Ustvarite račun Libristo
Knjižni svetovalec Libroamiko
Pozdravljeni, sem Libroamiko, vam lahko pomagam?