Interviewing and Success

This book will focus on the communication skills and techniques which can be effective in the workplace and mastering interviewing. The smallest gestures and habits can make or break your professional presence. The secret ingredients to a hirable applicant are effective social and communication skills.
"Always make those above you feel comfortably superior. In your desire to please or impress them, do not go too far in displaying your talents or you might accomplish the opposite - inspire fear and insecurity. Make your masters appear more brilliant than they are and you will attain the heights of power."
--Robert Greene
Work ethic and "knowledge" are not the driving forces for professional development and growth. Although, there are traits that most successful people do have in common and those things revolve around communication.
Why does the interview matter so much? The people that end up getting the job aren't those with the most experience or that sell themselves best. What are the tricks to getting a callback after every single interview?