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Internet Marketing and Big Data Exploitation

Jezik AngleščinaAngleščina
Knjiga Trda
Knjiga Internet Marketing and Big Data Exploitation Ian Chaston
Koda Libristo: 05349135
Založba PALGRAVE MACMILLAN, februar 2015
The advent of cloud computing and big data has radically altered the important role of innovation as... Celoten opis
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The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustaining long term performance by exploiting new technologies. Understanding of these new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, service firms, healthcare and the public sector in terms of creating new forms of competitive advantage within both pure play and terrestrial environments as a consequence of the advent of mobile technology and online social networks.

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O knjigi

Polni naslov Internet Marketing and Big Data Exploitation
Avtor Ian Chaston
Jezik Angleščina
Vezava Knjiga - Trda
Datum izida 2015
Število strani 287
EAN 9781137488947
ISBN 1137488948
Koda Libristo 05349135
Založba PALGRAVE MACMILLAN
Teža 4777
Mere 140 x 216 x 18

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Business innovation
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
Economics, Finance, Business & Management > Economics
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