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Internationalisation

Jezik AngleščinaAngleščina
Knjiga Trda
Knjiga Internationalisation David Wilson
Koda Libristo: 04597866
Založba Palgrave Macmillan, junij 1998
This fourth volume in the "Academy of International Business Series" examines three main areas of in... Celoten opis
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This fourth volume in the "Academy of International Business Series" examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new milennium.

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O knjigi

Polni naslov Internationalisation
Avtor David Wilson, Graham Hooley, Ray Loveridge
Jezik Angleščina
Vezava Knjiga - Trda
Datum izida 1998
Število strani 279
EAN 9780333699430
ISBN 0333699432
Koda Libristo 04597866
Založba Palgrave Macmillan
Teža 526
Mere 140 x 216 x 21

Kategorije

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Multinationals
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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