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Integrated Brand Marketing and Measuring Returns

Jezik AngleščinaAngleščina
Knjiga Trda
Knjiga Integrated Brand Marketing and Measuring Returns P. Kitchen
Koda Libristo: 04555442
Založba PALGRAVE MACMILLAN, julij 2010
A successful marketing manager needs to be able to use different media channels to reach specific au... Celoten opis
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A successful marketing manager needs to be able to use different media channels to reach specific audiences, and be able to know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores these criteria.

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O knjigi

Polni naslov Integrated Brand Marketing and Measuring Returns
Avtor P. Kitchen
Jezik Angleščina
Vezava Knjiga - Trda
Datum izida 2010
Število strani 181
EAN 9780230577343
ISBN 0230577342
Koda Libristo 04555442
Založba PALGRAVE MACMILLAN
Teža 350
Mere 153 x 227 x 16

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Economics
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