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Innovation Navigation

How To Get From Idea To Reality In 90 Days

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Innovation Navigation Kurt Baumberger
Koda Libristo: 11617752
Založba MarketSquare Worldwide, november 2014
Innovation Navigation offers a new step-by-step approach to systematically move from a fuzzy thought... Celoten opis
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Innovation Navigation offers a new step-by-step approach to systematically move from a fuzzy thought to firm reality in 90 days. You will learn how to use an innovation framework coupled with agile methodology to create rapid prototypes of products and services customers actually want. Innovation Navigation features mapping exercises, illustrations, and one-page summary tools used by startups, marketing agencies, consultancies, and companies worldwide, including Google, Apple, Nissan, Hospital Corporation of America, P&G, and The Coca-Cola Company. Discover how to build support for your innovation while inoculating against "organizational antibodies" bent on destroying anything new. Innovation Navigation is for those ready to stop talking and start building. If you want to create a breakthrough innovation and not just an incremental improvement, you need this guide. And you need it now.

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O knjigi

Polni naslov Innovation Navigation
Avtor Kurt Baumberger
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2014
Število strani 238
EAN 9780990896418
ISBN 0990896412
Koda Libristo 11617752
Založba MarketSquare Worldwide
Teža 458
Mere 216 x 229 x 13

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
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