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In 1979, a young man in Bali told a Dutch surfer standing on a temple wall a single word. Forty-seven years later, the world wants to buy it.
Ketut is seventy-one, guardian of a small temple at the edge of a rice field in Canggu, now surrounded on three sides by a smoothie bar, a coworking space and a shop selling linen trousers. His job is simple: lay the offerings, sweep the courtyard, and tell visitors three things. Not in shorts. Not on the altar. Not the offerings.
Then Brayden - thirty-four, from San Diego, founder of three companies that never failed, only "learning journeys" - climbs onto the throne of God for a photo, and Ketut, tired and hot and staring at a leaking roof, says one word. Brayden weeps with gratitude. By morning there is a queue.
Soon the world is lining up to be refused: a conscious-parenting coach who has never been told no, a breathwork teacher who apologizes for everything and fixes nothing, a four-year-old named Ocean who bites. There is a seven-day immersion at $1,800, an app that sends you "No." at random moments for $4.99 a month, a law firm in Delaware that trademarks the way Ketut says it, and a developer in white linen who wants to turn the temple into The No Pavilion.
And somewhere in the middle of it all is a seventy-one-year-old man, his unimpressed wife, his brilliant granddaughter, and a whole village heading toward Nyepi, the Day of Silence, when the island stops, the internet goes dark, and nobody can sell anything to anyone.
Inner Work is a sharp, warm and very funny satire about a generation raised without limits, the industry that sells the limits back to them, and the old, unglamorous people who still say the word for nothing.
Affectionate with people. Merciless with institutions.
Pozdravljeni! Sem Libroamiko, vaš knjižni svetovalec.
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