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Implementing International Services

Name: Implementing International Services
Brand: Springer Fachmedien Wiesbaden
SKU: 01783094
Price: 48.79 EUR
Availability: InStock
Author: Tilo Böhmann
ISBN: 9783834915771

A Tailorable Method for Market Assessment, Modularization, and Process Transfer

Tilo Böhmann

Wolfgang Burr

Thomas Herrmann

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 01783094

Založba Springer Fachmedien Wiesbaden, september 2011

The implementation of business-to-business services in international markets requires careful design... Celoten opis

Koda Libristo: 01783094

118 b

48.79 €

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The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.