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Idea Agent

Name: Idea Agent
Brand: Taylor & Francis Ltd
SKU: 17870008
Price: 264.99 EUR
Availability: InStock
Author: Jonas Michanek
ISBN: 9781138423800

Jonas Michanek

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 17870008

Založba Taylor & Francis Ltd, julij 2017

The Idea Agent is a practical idea management handbook, aimed at people who want to take an active r... Celoten opis

Koda Libristo: 17870008

640 b

264.99 €

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The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.