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How to Write a Good Advertisement

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga How to Write a Good Advertisement Victor O Schwab
Koda Libristo: 10804089
Založba Martino Fine Books, oktober 2015
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical... Celoten opis
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13.03 €
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2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.

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O knjigi

Polni naslov How to Write a Good Advertisement
Avtor Victor O Schwab
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2015
Število strani 252
EAN 9781614278863
ISBN 9781614278863
Koda Libristo 10804089
Založba Martino Fine Books
Teža 390
Mere 156 x 234 x 14

Kategorije

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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