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Hegarty on Advertising

Name: Hegarty on Advertising
Brand: Thames & Hudson
SKU: 04360068
Price: 31.2 EUR
Availability: InStock
Author: John Hegarty
ISBN: 9780500515563

John Hegarty

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 04360068

Založba Thames & Hudson, junij 2011

Here is a book that no creative professional should be without. Written by one of the worlds leading... Celoten opis

Koda Libristo: 04360068

75 b

31.20 €

50% možnost Preiskali bomo ves svet Kdaj dobim knjigo?

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Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st centurys answer to David Ogilvys bestselling Confessions of an Advertising Man and provides both John Hegartys advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.