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Handbook of Communication and Corporate Reputation
Angleščina
144 b
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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. * Definitive research collection for a fast-growing field * State-of-the-art communication studies insights on corporate reputation * Identifies and addresses the lacunae in the research literature * Features contributions by key international scholars * Applies new theoretical frameworks to corporate reputation
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