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Group Consensus and Minority Influence - Implications for Innovation

Jezik AngleščinaAngleščina
Knjiga Trda
Knjiga Group Consensus and Minority Influence - Implications for Innovation Carsten K. De Dreu
Koda Libristo: 04898649
Založba John Wiley and Sons Ltd, april 2001
Much research has been directed at understanding how people share opinions, attitudes, norms and beh... Celoten opis
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Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.

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O knjigi

Polni naslov Group Consensus and Minority Influence - Implications for Innovation
Avtor Carsten K. De Dreu, Carsten K. W. De Dreu, Nanne de Vries
Jezik Angleščina
Vezava Knjiga - Trda
Datum izida 2001
Število strani 340
EAN 9780631212324
ISBN 0631212329
Koda Libristo 04898649
Založba John Wiley and Sons Ltd
Teža 630
Mere 161 x 236 x 30

Kategorije

Society & Social Sciences > Psychology > Social, group or collective psychology
Society & Social Sciences > Psychology > Occupational & industrial psychology
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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