Greatness

Greatness is written for Anyone who is interested in the question posed on the cover. This includes the general public, university students, and academics as well. How so? Simple. The book's analysis is written almost in story form, so you experience it coming to alive for everyone from Einstein to Elvis, Mozart to Marilyn, or for that matter, Serena to Marie Curie. You can also easily apply the book's analysis to understanding your own development and success / or lack thereof. As for the extensive academic research supporting the book's analysis, it is thoroughly discussed and easily accessible in the book's Notes, when and if you're interested.

If you're an Academic, teaching any of a wide range of courses - eg in Psychology, Communications, or Business - where the question of how individual development / creativity is influenced by interpersonal, organizational, institutional, even societal factors - you might want to consider Greatness as a free supplementary eBook for your students to use in project work relating a topic of immense personal interest to all of them, ie the How question. Just contact me via the book's blog ( www.greatnessbd.com ) and I'll send along info re how other academics are using the book, plus a copy of Greatness.

If you are a Student, like the hundreds of students I taught while writing this book, you might want to apply the book's analysis to understanding how your favorite great became great. You can then send me your work to put up on the book's blog, alongside, eg, Lady Gaga and Novak Djokovic.

Endorsements from prominent academics are available on my blog: www.greatnessbd.com