IN GREAT MONDAYS, AWARD-WINNING BRAND STRATEGIST JOSH LEVINE PROVIDES A PROVEN FRAMEWORK FOR DESIGNING AND MANAGING A COMPANY CULTURE TO MAXIMIZE RETENTION AND PERFORMANCE.

For more than 15 years, Levine has helped leaders at Apple, Microsoft, Red Hat, Toyota, Credit Karma, UCSF, IBM and other companies build stronger work cultures. Here, he identifies the six key components of workplace culture, illustrating their connection to one another and how they drive an organization's ability to find, keep, and support the best employees.

PURPOSE → the motivating force-the North Star of an organization that both inspires and guides

VALUES → the powerful culture guardrails that establish behavioral expectations of employees and leaders

BEHAVIORS → the culturally-aligned actions of a work culture

RECOGNITION → the ways in which organizations support and incentivize values-aligned behaviors

RITUALS → the activities that create and strengthen the synapses of culture: relationships

CUES → The reminders designed to keep everyone connected to the organization's future

Each component is brought to life through contemporary case studies and success stories ranging from Silicon Valley startups to leading nonprofits, universities, and major corporations. Leaders of all levels will find expert guidance and proven strategies they can put to use to create a dynamic culture where employees thrive and business grows.