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Generations Y and Z

Name: Generations Y and Z
Brand: Our Knowledge Publishing
SKU: 44115453
Price: 33.68 EUR
Availability: InStock
Author: Jacqueline Vloch Maestrelli
ISBN: 9786206418054

Jacqueline Vloch Maestrelli

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 44115453

Založba Our Knowledge Publishing, september 2023

The aim of this work is to demonstrate the characteristics of Generation Y and Z consumers in relati... Celoten opis

Koda Libristo: 44115453

81 b

33.68 €

Na zalogi pri dobavitelju Odposlali bomo v 8-11 dneh

Do 30 dni za vračilo

The aim of this work is to demonstrate the characteristics of Generation Y and Z consumers in relation to banking products and services. It also aimed to quantify the customers in the individual portfolios of the HSBC Centro Ponta Grossa branch, according to generation. To analyse the characteristics of generations Y and Z, identifying which banking services can be improved to appeal more to these generations. And to propose improvements to the services provided by the banks.