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Brezplačna dostava za naročila nad 69,99 € na prevzemna mesta DPD in Express One.

Gamification for Tourism

Name: Gamification for Tourism
Brand: Channel View Publications
SKU: 33550103
Price: 167.0 EUR
Availability: InStock
Author: Dimitrios Buhalis
ISBN: 9781845418212

Dimitrios Buhalis

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 33550103

Založba Channel View Publications, maj 2021

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical fo... Celoten opis

Koda Libristo: 33550103

404 b

167.00 €

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This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.