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Future prospects for key account management in the IT industry

Name: Future prospects for key account management in the IT industry
Brand: Our Knowledge Publishing
SKU: 50012741
Price: 25.03 EUR
Availability: InStock
Author: Albert Dillhof
ISBN: 9786209263095

The tension between personalisation and anonymisation. DE

Albert Dillhof

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 50012741

Založba Our Knowledge Publishing, november 2024

The general framework conditions for companies have changed significantly in many areas in recent ye... Celoten opis

Koda Libristo: 50012741

61 b

25.03 €

Na zalogi pri dobavitelju Odposlali bomo v 8-11 dneh

Do 30 dni za vračilo

The general framework conditions for companies have changed significantly in many areas in recent years. As a result, key account management, the predominant sales model in the business-to-business sector, is also facing complex new requirements. This book examines the new success factors for key account management, using the IT industry as an example. Experienced decision-makers on the customer side also have their say in shedding light on the current market environment. The future of key account management remains exciting. You can read about these and other interesting findings in this work.