From Prompt to Product

Your AI feature worked in the demo. Then it shipped.

Now it degrades without warning, fails in ways your dashboards were never built to catch, and when it goes wrong in front of a customer, everyone looks at you.

Traditional product management assumes the product does what you built it to do. AI products broke that assumption. They ship with confidence intervals instead of certainties, they fail probabilistically, and the fallout lands on the PM's desk. Managing them is a different job, and most of what's written about it is either hype or math lectures.

From Prompt to Product is the operational playbook for that job. Twenty-seven chapters of the decisions you'll actually face, with the frameworks to make them defensible to executives, legal, and users. No tutorials you'll never run. No interview trivia. Just the judgment calls that determine whether your AI feature survives contact with production.

You'll learn how to:

• Explain an AI failure without saying "the model did it"
• Choose between prompting, fine-tuning, and RAG without the science-project detour
• Build evaluation infrastructure that catches silent degradation before your customers do
• Draw agent autonomy boundaries you can actually defend in a review
• Own the infrastructure decisions PMs are usually told not to worry about
• Price and model the unit economics of a feature whose cost varies per request
• Run a vendor strategy that survives the next deprecation notice
• Ship under EU AI Act-era compliance without stalling the roadmap

Who this is for: product managers and product owners shipping AI features; technical PMs who can read a system diagram but need the decisions, not the derivations; and engineering or design leads who have inherited an AI product and the accountability that comes with it.

Every chapter ends with a checkpoint you can answer out loud, and the book includes 58 ready-to-use templates, checklists, and decision frameworks - from the Master Decision Map to a full AI incident response playbook, an agent boundary specification, and a vendor evaluation scorecard. Editable Word and Excel copies of all 58 templates are available free on the book's companion site.

AI products fail silently. The PM owns the fallout. This book is how you own the system instead.

Stop improvising. Start owning the system.