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Franco Berardi Bifo s essay is a critical examination of the current political and moral situation that prevails in his homeland, Italy, where both media and politics have been under the influence of Silvio Berlusconi going on for three decades now. The author draws an image of Berlusconiland, where the Italian language its collective imagination and its sensuousness has been debased, and where the policies of Mafia media moguls take effect like a psychopoison that slowly destroys everything. Television and advertisement continuously become more pornographic and obscene, which has led to a form of false pleasure expectations, self-hatred, and aggressive shame. Bifo describes the aggressive competition between macho men, whose main pleasure lies in the soiling of the female body an expression of their all-encompassing scorn for women. Finally, it is neither a moral nor a political ethics that the author proposes as therapy, but rather an ethics that begins with skepticism and leads to the reactivation of empathy as a way toward pleasure.
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