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Foundations of Marketing Thought

Name: Foundations of Marketing Thought
Brand: Taylor & Francis Ltd
SKU: 25356048
Price: 66.43 EUR
Availability: InStock
Author: Jones
ISBN: 9780367876272

The Influence of the German Historical School

Jones

D.G. Brian (Quinnipiac University

USA)

Tadajewski

Mark (University of Durham

UK)

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 25356048

Založba Taylor & Francis Ltd, december 2019

The study and teaching of marketing as a university subject is generally understood to have originat...

Koda Libristo: 25356048

162 b

66.43 €

Na zalogi pri dobavitelju Odposlali bomo v 14-21 dneh

Do 30 dni za vračilo

The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influ