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Brezplačna dostava za naročila nad 69.99 € na paketomatih Pošte Slovenije.

Focus Group Kit

Name: Focus Group Kit
Brand: SAGE Publications Inc
SKU: 04683581
Price: 247.16 EUR
Availability: InStock
Author: David L. Morgan
ISBN: 9780761907602

David L. Morgan

Richard A. Krueger

Jezik

Angleščina

Knjiga Knjiga

Koda Libristo: 04683581

Založba SAGE Publications Inc, oktober 1997

You have just been asked to run a focus group, but you don't know where to start. How do you get the... Celoten opis

Koda Libristo: 04683581

599 b

247.16 €

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You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in the Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of your research.