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Find a Niche and Scratch It

Name: Find a Niche and Scratch It
Brand: Alban Institute, Inc
SKU: 06798010
Price: 28.13 EUR
Availability: InStock
Author: Robert L. Perry
ISBN: 9781566992756

Marketing Your Congregation

Robert L. Perry

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 06798010

Založba Alban Institute, Inc, december 2003

Jesus was uniquely adept in the art of "reading" people. He fit his approach to the precise needs an... Celoten opis

Koda Libristo: 06798010

68 b

28.13 €

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Jesus was uniquely adept in the art of "reading" people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation's strengths and the needs of its community, and to develop strategies for effective ministry.