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You didn't open an independent eyecare practice to let everyone else run it.
Yet insurance plans shape your patient base. Vendors influence your product mix. A packed appointment book keeps everyone busy-but doesn't always build a stronger business.
Fiercely Independent challenges eyecare owners to take back the decisions that determine their future.
Drawing on 25 years across the optical industry, former practice owner Dr. Mark Clark brings a practical, candid perspective to attracting the right patients, differentiating your dispensary, strengthening your team, and turning patient relationships into lasting growth. He connects the exam room, the optical floor, and the business behind both-helping you see where opportunity slips away and how to capture more of it.
For owners who want more than another busy year, this book offers a path toward a practice built with purpose, a dispensary worth choosing, and an independence worth protecting.
You own the practice. It's time to own its direction.
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