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Billions of ads run online every day. Hidden among them are scams that impersonate real companies, charities, and even governments. These fraudulent ads steal money, damage reputations, and erode trust in the digital marketplace.
In False Fronts: How Scam Ads Hijack the Digital Marketplace, investigative author Samuel Carter reveals how scam ads thrive on Google, Facebook, Instagram, and YouTube, exploiting weaknesses in ad auctions, targeting systems, and oversight. Through real-world cases, global statistics, and independent watchdog reports, Carter exposes how fraud has become industrialized, from scam-as-a-service kits to deepfake celebrity endorsements.
This book is not just an exposé. It is a warning. Scam ads are more than a nuisance; they are a systemic threat to business, culture, and democracy itself. Carter challenges readers to confront the uncomfortable truth: the platforms profiting from digital ads may also be enabling their biggest deception.
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