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Factors Driving Social Network Site Usage

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Factors Driving Social Network Site Usage Claus-Peter H. Ernst
Koda Libristo: 09278336
Založba Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, junij 2015
Based on multiple surveys, the present book gives valuable insights into the factors driving Social... Celoten opis
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Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

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O knjigi

Polni naslov Factors Driving Social Network Site Usage
Avtor Claus-Peter H. Ernst
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2015
Število strani 123
EAN 9783658099176
ISBN 3658099178
Koda Libristo 09278336
Založba Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Teža 1906
Mere 148 x 210 x 7

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
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