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Executive-First Growth
How B2B teams close deals faster by getting to the right executives, sooner
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38 b
Do 30 dni za vračilo
Most B2B growth strategies stall because they focus on the wrong people. Too much time is spent chasing mid-level contacts and incremental pipeline instead of securing the executive access that actually moves deals forward. Executive-First Growth shows revenue leaders how to break this cycle.
Drawing on real-world experience with global sales and marketing teams, the book introduces a practical model built around three principles: Precision - knowing which executives matter most; Power - using your own leadership team as a channel; and Partnership - aligning sales, marketing, and customer success into a unified revenue engine.
With clear frameworks, case studies, and actionable steps, Executive-First Growth gives CROs, CMOs, and go-to-market teams a blueprint for engaging decision-makers earlier, accelerating stalled opportunities, and building competitive advantages that can't be copied. Whether you're reactivating deals or designing your next account strategy, this book helps you close faster by going straight to the top.
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