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Employee Engagement in Media Management
Creativeness and Organizational Development
Angleščina
118 b
Do 30 dni za vračilo
This book focuses on a major media management topic based on case-study research conducted in European, US, and Brazilian Media Companies. More specifically, it is concerned with the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens and focuses on the concept of employee Involvement and its value to successfully introduce change and attain organizational development. It concentrates on the necessary provision of information and organizational arrangements from the points of view of media managers and employees and highlights how this involvement can encourage employees to create and innovate. The book is directed towards academics, students as well as practitioners/professionals involved with media organizations.
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