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Effective Crisis Communication
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119 b
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This book provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis. Key features of this second edition are the following: it brings together theory and experience - this book introduces readers to sound research and best practices in the field of crisis communication. It provides advice on how to create opportunity from crisis - unlike other crisis communication texts, this book explains how organizations can and should emerge from crises as better organizations. It addresses prominent and diverse cases - cases and practical applications from a wide variety of crises are included, such as food-borne illness outbreaks, terrorism, industrial disasters, and natural disasters. 'You Make the Call' exercises allow readers to examine and critique the decisions made in such important cases such as 9/11, the 2003 California fires, the recent financial crisis, and the Swine flu pandemic.
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