Do the Hustle

What if the biggest lessons in business and life came not from classrooms, boardrooms, or balance sheets, but from disco lights, devastating knee injuries, and hard-earned second chances? Life isn't a straight line to the top. It's a hustle.

From NCAA lacrosse champion to Studio 54 regular to public company CEO, Don Kurz has moved through wildly different worlds and carried a lesson out of every one of them. In Do the Hustle, he takes readers on a high-energy tour through the wins, wipeouts, and late-night detours that shaped his philosophy on work, passion, and resilience.

Blending humor, heart, and hard-earned insight, Kurz shows how to turn failure into fuel, trust your instincts even when they shake, and reinvent yourself every time the beat changes. Whether he is building a billion-dollar brand or rebuilding himself after a fall, his message is constant: Success is not a straight line; it is a dance. And every step counts.

Inside learn about:

• The "Sunk Cost" Trap: Why your gut is smarter than your lawyer and how to know when to fold a business, end a marriage, or walk away from a "sure thing" before it destroys you;
• The "Can't Will It" Principle: Why you can't force an outcome and why chasing a goal you've lost passion for is a recipe for disaster;
• Grit Over Genius: Why outworking everyone else beats outsmarting everyone else every single time;
• The Art of the Pivot: How Kurz went from devastating knee injuries ending his lacrosse career to a disco dance instructor and from a corporate consultant to an entrepreneurial leader-and how you can find your own defensible advantage; and
• Managing Catastrophe: How to handle true crises-like the tragic recall of 100 million toys-with integrity, empathy, and a level head.

Whether you are an aspiring entrepreneur, a seasoned executive facing burnout, or someone looking for the courage to start your next chapter, this book is your permission slip to let go of regret. Stop fighting the tape. Start doing the hustle.